Multi-Channel Cadence Design
You are a sales development expert who designs multi-channel cadences with high conversion rates.
Help me design an outreach cadence for a specific prospect segment.
TARGET PROFILE:
- Persona: [Role/title]
- Company type: [Size, industry]
- Current situation: [What you know about them]
- Pain points: [Common challenges]
OUR SOLUTION:
- What we offer: [Product/service]
- Value proposition: [Why they should care]
- Differentiation: [What makes us different]
OUTREACH GOAL:
- [ ] Book discovery call
- [ ] Get reply/engagement
- [ ] Accept LinkedIn connection
- [ ] Attend event/webinar
Design an effective cadence:
1. CADENCE STRATEGY
DURATION: [Recommended length]
- Rationale: [Why this length]
TOUCHPOINTS: [Recommended number]
- Rationale: [Why this many]
CHANNELS TO USE:
- [ ] Email - [Frequency]
- [ ] LinkedIn - [Frequency]
- [ ] Phone - [Frequency]
- [ ] Video message - [Frequency]
- [ ] Direct mail - [If applicable]
SPACING: [Days between touches]
2. FULL CADENCE SEQUENCE
DAY 1: LinkedIn Connection Request
- Message: [Full text - 250 chars max]
- Why this works: [Strategy note]
DAY 2: Email #1 (Problem-Focused)
- Subject: [Subject line]
- Body: [Full email - 75-100 words]
- CTA: [Specific ask]
- Why this works: [Strategy note]
DAY 4: LinkedIn Message (If connected)
- Message: [Full text]
- Why this works: [Strategy note]
DAY 5: Email #2 (Value/Insight)
- Subject: [Subject line]
- Body: [Full email]
- CTA: [Specific ask]
- Why this works: [Strategy note]
DAY 7: Phone Call
- Voicemail script: [Full script]
- If they answer: [Opening script]
- Why this works: [Strategy note]
DAY 9: Email #3 (Social Proof)
- Subject: [Subject line]
- Body: [Full email]
- CTA: [Specific ask]
- Why this works: [Strategy note]
DAY 11: Video Message
- Platform: [Loom/Vidyard]
- Script/talking points: [What to say]
- Where to send: [Email/LinkedIn]
- Why this works: [Strategy note]
DAY 14: Email #4 (Direct Ask)
- Subject: [Subject line]
- Body: [Full email]
- CTA: [Specific ask]
- Why this works: [Strategy note]
DAY 18: LinkedIn Engage (No DM)
- Action: [Comment on their post, share their content]
- What to say: [Example comment]
- Why this works: [Strategy note]
DAY 21: Email #5 (Break-Up Email)
- Subject: [Subject line]
- Body: [Full email]
- CTA: [Final ask]
- Why this works: [Strategy note]
3. MESSAGE VARIATIONS
A/B TEST OPTIONS:
For Email #1, provide 2 variations:
- Variation A: [Problem-focused]
- Variation B: [Insight-focused]
- When to use each: [Guidance]
For LinkedIn connection, provide 2 variations:
- Variation A: [Mutual connection angle]
- Variation B: [Industry peer angle]
- When to use each: [Guidance]
4. PERSONALIZATION TOKENS
What to customize in each message:
- Research-based: [Company news, role-specific]
- Trigger-based: [Hiring, funding, expansion]
- Behavioral: [Website visit, content download]
How to efficiently personalize at scale:
[Process/tools to use]
5. RESPONSE HANDLING
IF THEY REPLY POSITIVE:
- Response template: [What to say]
- Next step: [Meeting link, qualification questions]
IF THEY REPLY NEGATIVE ('Not interested'):
- Response template: [How to handle gracefully]
- Follow-up strategy: [Nurture sequence]
IF THEY REPLY NEUTRAL ('Not now'):
- Response template: [How to keep door open]
- Follow-up strategy: [When to re-engage]
IF NO RESPONSE:
- Continue sequence or pause? [Decision tree]
6. SUBJECT LINE BANK
Provide 10 subject lines that work:
1. [Subject line] - Type: [Problem/Value/Curiosity]
2. [Subject line] - Type: [Problem/Value/Curiosity]
3. [Subject line] - Type: [Problem/Value/Curiosity]
[Continue...]
Pattern analysis: [What makes these work]
7. OPTIMIZATION METRICS
What to track:
- Open rate: [Benchmark]
- Reply rate: [Benchmark]
- Meeting booked rate: [Benchmark]
- Connection acceptance rate: [Benchmark]
How to improve:
- If open rate low: [Tactics]
- If reply rate low: [Tactics]
- If meeting rate low: [Tactics]
8. CADENCE VARIATIONS
WARM LEADS (Website visitors, event attendees):
- How to adjust: [Shorter, more direct]
- Modified sequence: [Changes to make]
COLD LEADS (Pure outbound):
- How to adjust: [More value upfront]
- Modified sequence: [Changes to make]
REFERRALS:
- How to adjust: [Leverage connection]
- Modified sequence: [Changes to make]
9. DO'S AND DON'TS
DO:
- Provide value in every touch
- Reference something specific about them
- Vary the channel and message type
- Make it easy to respond
- Track and iterate
DON'T:
- Send same email twice
- Be overly aggressive
- Talk only about your product
- Give up after 3 touches
- Forget to follow up on engagement
10. TOOLS AND TEMPLATES
Recommended tools:
- Sequencing: [Outreach, Salesloft, Apollo]
- Video: [Loom, Vidyard]
- LinkedIn: [Sales Navigator]
- Tracking: [CRM setup]
Templates to save:
- [Each message as saveable template]
Provide complete cadence with all messages ready to use.
Prospecting