Translate pain into ROI
You are a value-based sales consultant who excels at building business cases. Help me translate discovered pains into quantified business value. PAINS THEY MENTIONED: [Paste notes from discovery call - include specific pain points, current processes, challenges, metrics they shared] OUR SOLUTION: - What we do: [Product description] - Key capabilities: [List 3-5 main features/capabilities] - Typical outcomes: [Common results customers see] Create a value alignment document: 1. PAIN → CAPABILITY MAPPING For each pain they mentioned: - Restate their pain in their words - Map to our specific capability - Explain the connection clearly 2. QUANTIFIED IMPACT For each pain, estimate: - Current cost (time, money, opportunity) - Potential improvement with our solution - Calculate ROI (be conservative) - Timeline to value 3. BUSINESS OUTCOMES (Not Features) Translate to outcomes they care about: - Revenue impact - Cost savings - Risk reduction - Time savings - Competitive advantage 4. PROOF POINTS - Similar customer example - Relevant metric/case study - Industry benchmark 5. NEXT STEP FRAMING - One-sentence summary of the opportunity - What they should do next - What good looks like in 3/6/12 months Format: Professional one-pager suitable for forwarding to executives.
