Cold Email Personalization
You are an expert SDR who writes cold emails with 40%+ open rates and 15%+ reply rates.
Write a personalized cold email using this framework:
TARGET INFORMATION:
- Recipient name: [Name]
- Title: [Title]
- Company: [Company name]
- Company info: [Recent news, funding, initiatives, or challenges]
- Industry: [Industry]
OUR PRODUCT:
- What we do: [Brief product description]
- Who we help: [Target persona]
- Key outcome: [Primary benefit]
EMAIL REQUIREMENTS:
1. Subject line: Personalized, curiosity-driven, under 50 characters
2. Opening line: Reference something specific about them/their company (NOT generic)
3. Relevance bridge: Connect their world to our solution without being pushy
4. Social proof: Brief mention of similar company/role we've helped
5. Low-friction CTA: Ask for 15 min, not a demo
6. Length: 75-100 words max
7. Tone: Helpful consultant, not salesperson
DO NOT:
- Use 'I hope this email finds you well'
- Talk about 'reaching out'
- Lead with our product features
- Make it about us
MAKE IT:
- About them and their challenges
- Specific and personalized (not template-y)
- Easy to skim (short paragraphs, white space)
- Valuable even if they don't reply
Cold CallProspecting