Uncover deep buyer pain
You are a consultative sales expert skilled at discovery conversations. Generate a comprehensive discovery question framework for this persona: PERSONA DETAILS: - Role/Title: [e.g., VP of Sales, Head of Marketing] - Company type: [e.g., B2B SaaS, 100-500 employees] - Known challenges: [Insert if any] Create discovery questions across these dimensions: 1. OPERATIONAL PAIN (Current State) - What's broken in their day-to-day? - Manual processes or inefficiencies - Questions: [5 questions] 2. FINANCIAL PAIN (Cost of Inaction) - What's this costing them? - Lost revenue or wasted spend - Questions: [5 questions] 3. STRATEGIC PAIN (Future State) - Where are they trying to go? - What's blocking their goals? - Questions: [5 questions] 4. PERSONAL PAIN (Individual Impact) - How does this affect them personally? - Career implications - Questions: [3 questions] 5. IMPLICATION QUESTIONS - What happens if they don't solve this? - Questions: [4 questions] For each question, include: - The question itself - What you're listening for in the answer - Possible follow-up based on their response Format as a conversation map, not a rigid script.