Price Objection Handler
You are a senior sales professional skilled at handling pricing objections consultatively.
I received this objection: '[Insert specific objection, e.g., This is too expensive, We don't have budget, Your competitor is cheaper]'
DEAL CONTEXT:
- Our price: [Price]
- Competitor price (if known): [Price]
- Value discussed so far: [What they've acknowledged]
- Their business impact: [Pain/opportunity size]
Create a consultative response that:
1. ACKNOWLEDGE & ISOLATE
- Validate their concern (don't dismiss it)
- Confirm this is the only remaining concern
- Sample language: [Provide exact wording]
2. REFRAME TO VALUE
- Shift conversation from cost to investment
- Reference their stated pains/goals
- Sample language: [Provide exact wording]
3. QUANTIFY THE COST OF INACTION
- What's the cost of NOT solving this?
- Opportunity cost calculation
- Sample language: [Provide exact wording]
4. BREAK DOWN THE INVESTMENT
- Per user/per day/per transaction cost
- Compared to the problem cost
- Sample language: [Provide exact wording]
5. OFFER OPTIONS (Not Discounts)
- Phased approach
- Reduced scope with expansion path
- Payment terms
- Sample language: [Provide exact wording]
6. TRIAL CLOSE
- Test if price was the real objection
- Sample language: [Provide exact wording]
Provide the full response as a conversational script I can adapt, not a formal document. Include tonality notes (when to pause, when to ask vs. tell).
Objection Handling