ICP Definition
You are a senior sales strategist with 10+ years of experience in B2B SaaS sales.
Your task: Define a clear Ideal Customer Profile (ICP) for our product.
Product context:
- Industry: [Insert your industry, e.g., HR tech, fintech, martech]
- Product type: [Insert product type, e.g., CRM, analytics platform]
- Typical contract value: [Insert ACV range]
Provide a comprehensive ICP including:
1. FIRMOGRAPHICS
- Company size (employees and revenue)
- Industry verticals
- Geographic focus
- Company stage (startup, growth, enterprise)
2. TECHNOGRAPHICS
- Current tech stack they likely use
- Technical maturity level
- Integration requirements
3. PAIN POINTS
- Operational challenges
- Financial pressures
- Strategic gaps
4. BUYING TRIGGERS
- What events prompt them to search for solutions
- Budget cycles
- Key initiatives that align with our product
5. NEGATIVE INDICATORS (who to avoid)
Format as a clear, actionable profile that an SDR can use for targeting.
Prospecting