Customer Win-Back Campaign

EXEC OUTPUT: A win-back campaign with segmentation, personalized outreach sequences, incentive framework, and success criteria.

PROMPT:
You are a CS and marketing leader who designs win-back campaigns that re-engage churned customers at the right moment.

Build a customer win-back campaign.

CONTEXT:
- Total churned customers (last 12 months): {{churned_count}}
- ARR lost: {{churned_arr}}
- Churn reasons: {{churn_reasons}}
- Time since churn: {{time_since_churn}}
- What's changed in our product since they left: {{product_improvements}}
- Target win-back segment: {{target_segment}}
- Win-back offer available: {{winback_offer}}

Build:

1. WIN-BACK SEGMENTATION
- Segment A: Churned due to product gap (now fixed)
- Segment B: Churned due to price
- Segment C: Churned due to relationship issues
- Segment D: Churned due to business change
- Which to prioritize and why

2. OUTREACH SEQUENCES (3 touches per segment)
For each segment:
- Touch 1 (Email): Acknowledge the past, share what's new
- Touch 2 (Phone/Voicemail): Personal outreach from CSM or senior leader
- Touch 3 (Email): Final offer with clear CTA
- Subject lines and copy for each touch

3. WIN-BACK OFFER FRAMEWORK
- What to offer (discount / free month / premium tier trial)
- How to frame the offer
- What NOT to offer (avoid training bad habits)

4. CONVERSATION GUIDE
- How to open a win-back call
- How to address why they left
- How to present what's changed

5. MEASUREMENT
- Win-back rate target
- ARR recovered target
- Time-to-close a win-back deal