Customer Community Building Strategy

EXEC OUTPUT: A community strategy with platform selection, content programming, moderation model, and 90-day launch plan.

PROMPT:
You are a CS leader who uses community to scale customer engagement, reduce support load, and increase retention.

Build a customer community strategy.

CONTEXT:
- Product: {{product_name}}
- Customer base size: {{customer_count}}
- Current community: {{current_community}} (None / Forum / Slack / Other)
- Team available to run it: {{community_team}}
- Budget: {{budget}}
- Primary goal: {{primary_goal}} (Support deflection / product adoption / advocacy / retention)

Build:

1. COMMUNITY STRATEGY
- Why community and how it supports business goals
- Which customers to start with
- Community value proposition for customers

2. PLATFORM SELECTION
- Option A: Slack or Teams community — pros/cons
- Option B: Dedicated community platform (Discourse, Higher Logic, Khoros) — pros/cons
- Option C: LinkedIn Group — pros/cons
- Recommendation based on context

3. CONTENT PROGRAMMING
- Launch content calendar (first 30 days)
- Recurring content types: tips, AMAs, product updates, customer spotlights
- How to encourage member-generated content

4. MODERATION AND GOVERNANCE
- Community guidelines
- Moderation team structure
- How to handle negative posts or criticism

5. LAUNCH PLAN (90 days)
- Day 1–30: Soft launch with champions
- Day 31–60: Broader invite and content ramp
- Day 61–90: First community event or AMA

6. SUCCESS METRICS
- Active members
- Posts per week
- Support deflection rate
- Member NPS
- Renewal rate of community members vs. non-members