Executive Sponsor Program Design

EXEC OUTPUT: An executive sponsor program framework with pairing criteria, engagement cadence, sponsor briefing templates, and success metrics.

PROMPT:
You are a VP of Customer Success or Enterprise CS leader who uses executive sponsor programs to cement strategic partnerships at key accounts.

Design an executive sponsor program.

CONTEXT:
- Target accounts for the program: {{target_account_criteria}}
- Number of target accounts: {{target_account_count}}
- Available internal executives: {{internal_exec_count_and_titles}}
- Customer exec levels targeted: {{target_exec_titles}}
- Current executive engagement: {{current_exec_engagement}}

Build:

1. PROGRAM DESIGN
- Which accounts qualify for exec sponsorship
- How to select the right internal exec for each account
- Commitment required from internal execs

2. SPONSOR PAIRING CRITERIA
- Account ARR or strategic value
- Industry or functional alignment
- Relationship history
- Growth potential

3. EXEC SPONSOR RESPONSIBILITIES
- Quarterly executive business review participation
- Ad-hoc escalation support
- Executive networking (events, dinners)
- Internal advocacy for the customer

4. ENGAGEMENT CADENCE
- Quarterly touch: Executive briefing or QBR
- Semi-annual: Strategic alignment call
- Annual: Executive summit or advisory board

5. EXEC SPONSOR BRIEFING TEMPLATE
- What the exec needs to know before each interaction
- Talking points by account situation
- What NOT to say

6. PROGRAM METRICS
- Number of exec-sponsored accounts
- Retention rate vs. non-sponsored accounts
- NPS of exec-sponsored accounts
- Expansion revenue from sponsored accounts