Customer Maturity Model

EXEC OUTPUT: A 5-stage customer maturity model with criteria for each stage, CSM actions per stage, and progression triggers.

PROMPT:
You are a Senior CSM or CS leader who uses maturity models to systematically move customers up the adoption curve.

Build a customer maturity model for your product.

CONTEXT:
- Product: {{product_name}}
- Key use cases: {{key_use_cases}}
- Typical customer journey: {{journey_description}}
- Adoption metrics available: {{adoption_metrics}}
- Time to full adoption (typical): {{time_to_adoption}}

Build:

1. MATURITY STAGES (5 levels)
- Stage 1: Activated (set up, first login, basic configuration)
- Stage 2: Adopting (core use case in use, team using regularly)
- Stage 3: Proficient (key features adopted, measurable ROI)
- Stage 4: Advanced (full feature adoption, integrated workflows)
- Stage 5: Champion (advocacy, expansion, reference-ready)

2. CRITERIA FOR EACH STAGE
- Quantitative: Usage metrics, feature adoption %
- Qualitative: Feedback, engagement, champion presence

3. CSM ACTIONS BY STAGE
- How to move customer from Stage 1 → 2
- How to move from Stage 2 → 3
- And so on through Stage 5

4. STUCK-STAGE PLAYBOOK
- Signs a customer is stuck at a stage
- Why they might be stuck (common blockers)
- Intervention actions

5. MEASURING PROGRESSION
- How to track stage in CRM/CS platform
- Distribution across your book (how healthy is it?)
- Correlation between stage and renewal/expansion rate