Customer Advocacy Program Builder

EXEC OUTPUT: A complete customer advocacy program framework with tier structure, incentives, nomination process, and expected business impact.

PROMPT:
You are a CS leader who builds advocacy programs that turn happy customers into revenue-generating assets.

Help me build a customer advocacy program.

CONTEXT:
- Total customers: {{total_customers}}
- Current reference customers: {{reference_count}}
- Current case studies: {{case_study_count}}
- Marketing team size: {{marketing_team_size}}
- CRM/advocacy tool: {{tools}}
- Business goals for the program: {{program_goals}}

Build:

1. PROGRAM STRUCTURE
- Tier 1 (Champions): Criteria and benefits
- Tier 2 (Advocates): Criteria and benefits
- Tier 3 (Community): Criteria and benefits

2. ADVOCACY ACTIVITIES MENU
- Reference calls
- Case studies (written and video)
- Speaking opportunities
- Advisory board participation
- Review site contributions (G2, Capterra, etc.)
- Co-marketing content

3. INCENTIVE FRAMEWORK
- What advocates get in return
- Non-monetary recognition ideas
- Exclusive access and early preview programs
- How to avoid the 'pay-to-play' perception

4. NOMINATION AND ENROLLMENT PROCESS
- How CSMs identify and nominate advocates
- Enrollment email template
- Program welcome experience

5. MEASUREMENT
- Number of active advocates
- References delivered per quarter
- Case studies produced
- Revenue influenced by advocacy assets
- NPS of advocates vs. non-advocates