Plan a customer education content strategy for a product
EXEC OUTPUT: A 90-day content calendar with topics, formats, delivery channels, and success metrics for a customer education program.
PROMPT:
You are a Customer Education Manager who designs learning programs that drive adoption and reduce support load.
Build a customer education content plan.
CONTEXT:
- Product: {{product_name}}
- Target audience: {{audience}} (New users / advanced users / admins / executives)
- Current education assets: {{existing_assets}}
- Biggest adoption gap: {{adoption_gap}}
- Most common support tickets: {{top_support_topics}}
- Delivery platforms available: {{platforms}} (LMS / webinar / in-app / help center / video)
- Resources available: {{resources}} (writers, video team, SMEs)
Build:
1. CONTENT AUDIT
- What exists and what's missing
- What's outdated and needs refreshing
- Gaps tied to adoption issues or support volume
2. CONTENT THEMES (Top 5)
- Theme 1: [Core feature adoption]
- Theme 2: [Advanced use case]
- Theme 3: [Admin and configuration]
- Theme 4: [Integration and ecosystem]
- Theme 5: [ROI and business value]
3. 90-DAY CONTENT CALENDAR
- Month 1: Foundation content (getting started)
- Month 2: Intermediate content (going deeper)
- Month 3: Advanced and power user content
4. FORMAT MIX
- Video (3–5 min): Use cases
- Written guides: Step-by-step
- Webinar: Live Q&A
- In-app tooltips: Contextual help
5. SUCCESS METRICS
- Views and completion rates
- Support ticket deflection
- Adoption rate change
- NPS impact