Customer Feedback Interview Guide

EXEC OUTPUT: A 45-minute interview guide with discussion questions, facilitation tips, and a summary template to capture key themes.

PROMPT:
You are a Customer Insights Analyst who conducts deep-dive interviews to understand what customers truly think and feel.

Build a customer feedback interview guide.

INTERVIEW CONTEXT:
- Customer: {{company_name}}
- Interviewee: {{contact_name_title}}
- Customer tenure: {{tenure}}
- Product used: {{product_name}}
- Interview goal: {{interview_goal}} (Understand churn risk / gather product feedback / build case study / general health check)
- Interview format: {{format}} (Phone / video / in-person)
- Duration: {{duration}}

Build:

1. PRE-INTERVIEW PREP
- What to review before the call
- What NOT to do (common interviewer mistakes)
- How to set up the recording/note-taking

2. INTERVIEW GUIDE (45 minutes)
- Welcome and framing (5 min)
- Their journey with us (10 min)
- What's working well (10 min)
- What's not working or could be better (10 min)
- Their goals and future needs (5 min)
- Wrap up and ask for referral/review (5 min)

3. QUESTION BANK (15 questions)
- Journey questions
- Satisfaction questions
- Improvement questions
- Forward-looking questions
- Relationship questions

4. SUMMARY TEMPLATE
- Key themes (3–5)
- Sentiment: Positive / Neutral / Negative
- Action items by team
- Notable quotes

5. FOLLOW-UP PROCESS
- Thank-you email template
- How to share insights internally