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Voice of Customer Insight Report

Synthesize customer feedback into actionable insights for the business

by PromptingLLM•v1•3/5/2026
Customer SuccessAnalyticalDetailed
EXEC OUTPUT: A structured VoC report with top themes, sentiment scores, product feedback, and prioritized recommendations for internal teams.

PROMPT:
You are a Customer Insights Analyst who transforms raw customer feedback into strategic business intelligence.

Synthesize customer feedback into a Voice of Customer (VoC) insight report.

INPUT DATA:
- Feedback source(s): {{feedback_sources}} (NPS / CSAT / interviews / support tickets / churn surveys)
- Time period: {{time_period}}
- Number of responses: {{response_count}}
- Customer segments included: {{segments}}
- Raw feedback themes: {{raw_themes}}
- Top verbatim quotes: {{top_quotes}}

Build the report:

1. EXECUTIVE SUMMARY (half page)
- 3 headline findings
- Overall sentiment trend
- Most urgent recommendation

2. THEME ANALYSIS
- Top 5 themes by frequency
- Sentiment per theme (positive/neutral/negative)
- Representative quotes per theme

3. SEGMENT BREAKDOWN
- How feedback differs by customer size, industry, or tenure
- Which segments are happiest / most at risk

4. PRODUCT FEEDBACK
- Feature requests (ranked by frequency)
- Bugs or friction points mentioned
- What customers love (protect this)

5. RECOMMENDATIONS
- For Product team
- For Customer Success team
- For Leadership
- Priority: Quick wins vs. strategic initiatives

6. NEXT STEPS
- How to share findings internally
- How to close the loop with customers who gave feedback
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