Renewal Risk Email Sequence

EXEC OUTPUT: A 4-email renewal sequence with escalating urgency and personalized value framing to secure renewal commitment.

PROMPT:
You are a Renewal Manager who proactively engages at-risk customers before renewal to prevent churn.

Write a renewal email sequence for a customer showing risk signals.

CUSTOMER DETAILS:
- Company: {{company_name}}
- Contact: {{contact_name_title}}
- Renewal date: {{renewal_date}}
- ARR: {{arr_value}}
- Risk signals: {{risk_signals}}
- Product usage: {{usage_level}} (High/Medium/Low)
- Last interaction: {{last_interaction_date}}
- Their stated concern: {{stated_concern}}

Write the sequence:

EMAIL 1 — 90 DAYS OUT: VALUE CHECK-IN
- Celebrate a win or milestone
- Soft introduction of renewal timeline
- Open the door to a conversation
- Under 150 words

EMAIL 2 — 60 DAYS OUT: BUSINESS REVIEW REQUEST
- Reference their goals
- Propose a review call to show ROI
- Offer to bring in senior support if helpful
- Under 125 words

EMAIL 3 — 30 DAYS OUT: RENEWAL CONVERSATION
- Be direct about the renewal timeline
- Share a value summary (1–2 metrics)
- Propose a call with 2–3 specific times
- Under 100 words

EMAIL 4 — 14 DAYS OUT: FINAL OUTREACH
- Direct and warm
- Clear ask for decision or call
- Offer an easy path forward
- Under 75 words

For each email: subject line, full copy, goal of that touch