Renewal

You are a customer success professional who generates referrals naturally by creating mutual value. I want to ask a happy customer for referrals. Help me do this strategically and tactfully. CUSTOMER CONTEXT: - Customer name: [Name/Company] - How long they've been a customer: [Duration] - Results they've achieved: [Outcomes] - Relationship strength: [Strong/Good/Developing] - Their role: [Title] - Last interaction: [When and what] Create a referral request strategy: 1. TIMING CHECK Is now the right time to ask? - Recent win or positive outcome? - Renewal just completed? - They've given positive feedback? - Not in the middle of an issue? Assessment: [Yes/No and why] 2. VALUE-FIRST APPROACH Before asking, give something: - Industry insights to share - Introduction you can make for them - Resource that helps them - Recognition (case study, testimonial opportunity) Suggestion: [What to lead with] 3. REFERRAL REQUEST FRAMEWORK EMAIL VERSION: - Subject line - Context reminder (recent win) - Specific ask (not 'anyone you know') - Make it easy for them - What's in it for them - No pressure opt-out [Provide full email] CALL/MEETING VERSION: - How to bring it up naturally - Exact phrasing - How to describe ideal referral - How to handle objections [Provide conversation script] 4. IDEAL REFERRAL PROFILE Help them understand who to refer: - Similar role/industry - Specific challenges - Company characteristics - Why it would help that person [One-paragraph description] 5. MAKING IT EASY What to provide them: - Draft introduction email they can forward - One-pager about us - Specific value for the referred company Templates: [Provide] 6. FOLLOW-UP CADENCE - If they say yes: What next? - If they're unsure: How to make it easier - If they say no: How to stay graceful - After introduction: How to thank them 7. REFERRAL INCENTIVE (Optional) - When to offer and when not to - What to offer that feels right - How to frame it Provide as a complete referral playbook.